Morning Star has been involved in the processed tomato industry for over 50 years. We’ve grown a bit since 1970, from a one truck owner-operated business to a fully integrated enterprise; however, to this day, we remain family-owned and operated by our founder Chris Rufer.

On an annual basis, our three factories carefully select and contract with approximately 140 California family-owned and operated growers covering the entire California Central Valley.

Morning Star provides vertically integrated services with the support of our enterprise companies.

Greenhouse > R&D > Transplanting > Harvesting > Trucking

We maximize your payable yields through High Yield Harvesting.

Pick-up all tomatoes from field > Don’t sort out payables

When you sort less, you minimize the loss of payable tomatoes, increasing paid tons per acre.