Become a grower for the Morning Star Packing Companies.

Morning Star has been involved in the processed tomato industry for over 50 years. We’ve grown a bit since 1970, from a one truck owner-operated business to a fully integrated enterprise; however, to this day, we remain family-owned and operated by our founder Chris Rufer.

On an annual basis, our three factories carefully select and contract with approximately 140 California family-owned and operated growers covering the entire California Central Valley.


Please call (209) 827-7105 to schedule a grower meeting.

Looking for a profitable crop for your 2022 rotation and beyond?

Lucero Farms desires to rent, lease, or joint venture for additional farmland for vegetable production. We can provide a return of at least $800-$1,000 / acre to your land, water, and overhead costs; and guarantee a portion of your total return.  Our team can help with equipment, irrigation, water management, agronomy, transplanting, and harvesting. As an affiliate of The Morning Star Company, we have access to markets, expertise, and financial support to work together for a productive and enjoyable relationship.

Meet our enterprise team.

Morning Star provides vertically integrated services with the support of our enterprise companies.

Greenhouse > R&D > Transplanting > Harvesting > Trucking

Higher financial success growing for Morning Star.

We maximize your payable yields through High Yield Harvesting.

Pick-up all tomatoes from field > Don’t sort our payables

When you sort less, you minimize the loss of payable tomatoes, increasing paid tons per acre.

Comprehensive Product Offering

Diversified sourcing for product security.

Our factories’ geographically unique locations allow us to minimize the risks of crop failure and inclement weather by sourcing a proportionately equal volume of our tomatoes from each of the 18 out of 19 counties that grow tomatoes in California.

Ready to start a discussion?

Our business development team is here to help.

South: 209.826.7100 North: 530.473.4001

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