Many factors influence a customer’s reliable supply of product and their ability to receive a consistent quality year after year. By focusing on key factors that influence the short-term and long-term supply, Morning Star ensures the highest reliability of meeting product quantity and quality expectations.
Maximizing supply reliability through factory locations, tomato sourcing alignment, and a large diversified grower base.
Our factories’ geographically unique locations allow us to minimize the risks of crop failure and inclement weather by sourcing a proportionately equal volume of our tomatoes from each of the 18 out of 19 counties that grow tomatoes in California. On an annual basis, we carefully select and contract with approximately 140 California family owned and operated growers to ensure the quality and quantity of our tomatoes. Our grower selection is based on performance, field, and crop conditions.