It all started with one truck and a vision.

In 1970, Chris Rufer began Morning Star as a one-truck owner-operator company in California’s Central Valley, hauling tomatoes from fields to canneries.

Today, Morning Star operates three factories with the largest production scale in the world, with resources solely dedicated to tomatoes. We supply over 40 percent of national markets with ingredient tomato paste and diced tomatoes. We provide bulk-ingredient products to food manufacturers and pouch and can ingredient and finished products to the food service and retail trade. We are actively involved in the global tomato industry and ongoing tomato research, and we have pioneered changes in production technology that have helped increase efficiencies throughout the industry. Our sales of tomato products are over $800 million annually. And we still haul our tomatoes from the fields – just as our owner began his journey in 1970.

Our mission is, and has always been, to produce tomato products which consistently achieve the quality and service expectations of our customers in a cost-effective, environmentally responsible manner.

Morning Star Truck

Coloring the world red one tomato at a time.

Where we are located.

Our three processing facilities are located throughout the heart of California’s tomato country – processing tomatoes from California’s entire Central Valley.

Website---MS-CA-Map-Home
Where we serve.

Every year close to 40 countries produce in total around 37,000-41,000 MT of tomatoes. Of that total, around 10% is supplied by Morning Star.

morning star world locations map dots

Coloring the world red one tomato at a time.

Where we are located.

Our three processing facilities are located throughout the heart of California’s tomato country – processing tomatoes from California’s entire Central Valley.

Website---MS-CA-Map-Home
Where we serve.

Every year close to 40 countries produce in total around 37,000-41,000 MT of tomatoes. Of that total, around 10% is supplied by Morning Star.

morning star world locations map dots

Meet our enterprise team.

Morning Star provides vertically integrated services with the support of our enterprise companies.

Mission Focused Self-Management

Morning Star is organizationally structured through a system we term Mission Focused Self-Management. Our company is operated by colleagues without titles or an appointed hierarchy of authority.

mutual respect info graphic

“Mission Focused Self-Management is simple: Our personal commercial missions drive our colleagues’ activities and coordination with an internal and external customer focus.

Our relationships are based on Human Respect.”

—Chris Rufer