Processing Tomato Industry Trends: Global and California Perspectives for 2024 and 2025.

Welcome back to another TOMATO BITES by Morning Star special edition! The 2024 California processing season is now complete, and we’re diving deep into the key developments and future outlook for the processing tomato industry. In this video, colleagues Aaron Giampietro and Mark De La Mater provide an insightful discussion on the most pressing topics impacting the market:

1. Market Response to Global Production Records

With global production reaching a record 45 million metric tons, including significant surpluses from China, the conversation explores anticipated shifts in trade patterns and how California producers can strategically position themselves in a competitive global market.

2. California’s Crop Performance and Inventory Dynamics

California’s 2024 crop finished below expectations at 11 million short tons. Aaron and Mark discuss how this outcome, coupled with inventory levels from 2023, might shape supply availability and market behavior moving into 2025.

3. Price Stability and Input Costs for 2025

Looking ahead, the video addresses expectations for raw tomato price stability and the potential impact of shifting input costs and competing crop trends on the upcoming season.

4. Strategic Stability in California Production

In a climate of growing weather risks, Aaron and Mark highlight key investments and strategies in California that enhance supply chain reliability, ensuring consistent quality and volume for customers.

Join us for this comprehensive analysis and gain valuable insights into the dynamics of the processing tomato industry as we prepare for 2025. Stay informed with TOMATO BITES by Morning Star!

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Supporting Documents

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