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The Morning Star Company was built on a foundational philosophy of Self-Management. We envision an organization of self-managing professionals who initiate communication and coordination of their activities with fellow colleagues, customers, suppliers and fellow industry participants, absent directives from others. For colleagues to find joy and excitement utilizing their unique talents and to weave those talents into activities which complement and strengthen fellow colleagues' activities. And for colleagues to take personal responsibility and hold themselves accountable for achieving our Mission.

We hold this vision dear, and are committed to perfecting our organization through the principles and systems that we have endeavored to implement within our affiliates.